Niche Your Online Real Estate Business For Far Greater Success Part 4
In the exact same way with real estate professionals, people would much rather stay at home, do their real estate research online with Google as their guide rather than take hours and hours aimlessly...
View ArticleNiche Your Online Real Estate Business For Far Greater Success Part 5
There are over 60,000 real estate sales professionals registered with the Real Estate Council Of Ontario (RECO) and no doubt at least half of them reside in Toronto or the Greater Toronto Area. That’s...
View ArticleNiche Your Online Real Estate Business For Far Greater Success Part 6
As with smart real estate professionals who use Social media like Facebook daily, Film Buff has also slyly introduced a social element into their retail business. They recognized how much of a coffee...
View ArticleAre You Ready For Canada’s New Anti Spam Law (CASL)? Part 1
It’s almost here and it’s been 8 years in the making. Starting July 1, 2014 the Canadian Government is finally beginning to enforce Canada wide legislation on commercial email and it will apply to all...
View ArticleAre You Ready For Canada’s New Anti Spam Law (CASL)? Part 2
– Accurate Subject Line: your email’s subject line must reflect your email’s content and not be misleading. You can’t trick your recipients into reading your email as spammers often do by...
View ArticleAre You Ready For Canada’s New Anti Spam Law (CASL)? Part 3
All of the above are simply good business practices. The one big change with CASL/FISA that’s not in the CAN-SPAM Act is you now must have permission first from your recipients for sending them...
View ArticleAre You Ready For Canada’s New Anti Spam Law (CASL)? Part 4
Many real estate trade shows typically get thousands of real estate professionals attending them. Many of the vendor booths at these shows collect a large number of business cards of seemingly...
View ArticleAre You Ready For Canada’s New Anti Spam Law (CASL)? Part 5
Here’s why those vendors won’t be able to email those prospects under CASL. Trade show attendees provide their contact info to a vendor at a booth for at least one of two reasons: 1) interest in the...
View ArticleAre You Ready For Canada’s New Anti Spam Law (CASL)? Part 6
Let’s say some people who dropped off a business card at your trade show booth only wanted to win your prize draw. It can easily happen that one of those people on your list is having a real tough time...
View ArticleAre You Ready For Canada’s New Anti Spam Law (CASL)? Part 7
So what should real estate professionals do for keeping compliant with CASL with their email database? If you have collected all (and I mean all) of your database from double opt-ins at your website...
View ArticleAre You Ready For Canada’s New Anti Spam Law (CASL)? Part 8
The reason these businesses are sending all of their contacts a request to opt-in is they fail to understand what the Canadian Government defines as explicit vs. implicit permission. Explicit...
View ArticleAre You Ready For Canada’s New Anti Spam Law (CASL)? Part 9
If you have purchased or otherwise acquired email databases that don’t fit the implied consent category then you will have until July 1, 2014 to email them and get their explicit permission to continue...
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